Comindwork SEO Project Background
I started working on Comindwork online project management software from the beta launch three years ago (wow time flies), this is a fine example of a long term SEO project.
First of all here is some information on this cool project management tool (that I use myself daily to manage projects and stay organized). Comindwork offers SaaS tools for project management – task management, collaboration, time tracking, enterprise wiki, file management, Gantt charts, powerful reporting you name it and all of that goodness within an easy to learn and clean interface. You can head to project management software website for more details.
SEO Research and analysis
On the first steps while concluding a keyword research and Comindwork competitor analysis, it was straight forward clear that the competition in this market is fierce and it will take time and a lot of work to rank for highly competitive keywords like project management software, online project management tool, online project management, free project management, free project management tool, free project management software, free online project, online project manager, web project tracking, web based project management tool etc.
The competition in this market is huge. There are huge amount of tools that compete with Comindwork on one or other keywords and that have active SEO strategies. Like they say “Know your enemy”. Competitor analysis and tracking I believe should be an essential part of any effective SEO project strategy and of course it was included in Comindwork marketing strategy.
SEO Strategy
I’ve compiled a long term Comindwork SEO strategy to help reach the main goals – attract quality targeted visitors, that would be interested in buying Comindwork services. Here are the main strategy points that were used:
- Keyword research – find the best suited keywords that will bring the targeted visitors
- Keyword rich content development – onsite and offsite
- On-Site SEO optimization – unique tiles, meta, keywords and description tags for every page of the website
- Link building – quality directory submissions, quality unique content development, article writing and submission, social bookmarking, link baiting, software review sites, forums, niche social networks, press release writing and distribution etc.
- Online reputation management – communicate with end customers, monitor brand mentions online and provide quality feedbacks, blogosphere tracking on related topics
- Social Media – successfully implemented Facebook strategy (page creation, content, monitoring, constant fan base growth), Twitter strategy implemented, video distribution and other social media tools whre used successfully to get the word out.
Here are just some main points for a better understanding about this SEO project. There were a lot other interesting things I didn’t mention here, but I will surely share my knowledge with you in my blog posts. Also if you are interested you can hire me as an independent SEM specialist to help your small business with search engine marketing efforts.
